Static media is now rich with content and buzzing with potential.

Say good-bye to one-dimensional media. ColorZip™ is the platform that brand managers and marcom consultants have been dreaming about: a flexible, real-time, interactive content management system that delivers up-to-the-minute CRM data.

With ColorZip™, every appearance of a brand becomes an opportunity to engage consumers and make a lasting impression by delivering valuable content to them. How does it work?

The key to ColorZip™ is the ColorCode™ application, a two-dimensional color recognition system that reads and digitizes analog data in a color pattern and sends the information to a dedicated server, which then sends back digital content.

ColorCodes can be read quickly and easily by mobile phones, PCs, and other devices equipped with cameras. All that's required is a CCD or CMOS camera with only 100,000-pixel resolution. And ColorCodes work with the latest user platforms, such as Java, Symbian, Microsoft Mobile, Linux and even Brew.

Reach out to consumers and they'll reach right back.

Because ColorZip™ is server based, there are no limits on data. Content can be delivered as video, photos, music, text or a link to a website that automatically opens. What's more, the server provides real-time data on when and where customers are making a ColorZip™ connection, making it ideal for CRM research.

Codes can be printed on paper, fabric, glass and other materials. They can appear as corporate and brand logos, designer labels, and virtually anything you can imagine.

Forget about the old rules. Ads, posters and banners can live long, healthy lives. Why risk your precious marketing budget on a new outdoor campaign, when you can simply change your content and refresh your message everyday, or every hour, if you like? ColorZip™ makes it possible and practical.

Very soon, ColorCodes will be appearing on TV screens, print ads, magazines, POP displays, outdoor boards, electronic screens, product packages, web banners, T-shirts and more. Consumers will be zapping away. Content will be flowing. Will you be in the picture?

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