01/09/2008  Life's As Easy As "A" to "Z".

   

It certainly is now!

A global first, this year’s Yellow Pages Buying Guide attracted many advertisers who have engaged ZapCode into their advertising campaign.

This month saw the Yellow Pages Buying Guide being distributed to a far greater number of homes and businesses this year now boasting a total distribution of approximately 1.4 million copies!

Says Andrew Jeffery of ColorZip SEA,

It’s extremely encouraging to see so many advertisers embrace ZapCode. Not only does the revolutionary mobile technology transform the Yellow Pages Buying Guide into a truly interactive real time medium, it sets a bench mark for the directories business in general. More than ever, advertisers now want and can remain current by providing consumers with up to date promotions, events and retail opportunities.
For advertisers, integrating ZapCode into campaigns makes their advertisements relevant, current, interactive, mobile, and measurable and allows direct consumer access. This is truly great to see in action.